The Project
Happily Unmarried Pvt. Ltd. is an e-commerce brand that pivoted to create a range of personal care products for urban India.
Targeting the ‘Happily Unmarried’ woman, the brand wanted to encourage them to be unconventional by having their own definition of happiness. They sought to do so by breaking the traditional mould of packaging in India.
With witty and quirky quotes for women, the packaging was designed using bold typography in combination with a vivid colour palette to communicate the strong yet playful nature of the brand.
Creative Team
Content: Nikhil Saxena + Rajat Tuli + Wilson Pereira
Branding: Mayukh Das
Packaging Design: Mridul Chandolia
Labels: Arul Selvan + Mridul Chandolia
Photography: Akshay Choubey + Laavanya Sharma
