The task: the development of the logo, the development of corporate identity design, a brief guide to the use of corporate identity
Client: a group of companies SkyMax - the first accredited agent REC
Solution: this project started with the company logo redesign. Since the company deals with import operations in China, such as transportation, then initially there was kind of dynamics in the logo.
Visually the dynamics of the logo was shown through the use of perspective and a forward-looking tick of the logo. We have finalized the font of the logo and slightly changed the slope of the checkmarks.
The next step was to create a corporate identity based on the updated logo. We decided to emphasize the dynamics of the brand name and suggested variations of techno-waves and other dynamic elements.
Also, the main and additional colors, branded fonts, a series of icons were created for the design of advertising materials and design of the presentation. All this formed the basis of the company's short guide.