Hank Mango's profile

Compliance Quarter - Product Explainer


Compliance Quarter:
Product Explainer
Launching a new online portal.
When new products come into the market it is sometimes difficult to not only inform customers of a business’ existence but also to let them know what their product is. On top of this you also want to let them know why your product is better than the competition. This was exactly Compliance Quarter’s problem and why they approached Hank Mango for an animated explainer video, the perfect way to communicate all these things.

Compliance Quarter were interested in rising above the usual corporate look and feel and try something new visually, a challenge we relished. We first took the time to understand what their core product was and developed a script that could communicate their core offerings as succinctly as possible. We used strong visuals and dynamic animation to tell the rest of the story and convey the emotions we wanted. That of an innovative, dynamic brand with a market leading product.

The video was a great success and gained Compliance Quarter a lot of traction through social media. It’s a core sales tool as it quickly and cost effectively educates potential clients in a fraction of the time.

Final Video

Frames

Client: Compliance Quarter
Direction: Hank Mango
Illustration: Dave Cochrane
Animation: Dave Cochrane, Joseph Redding
Audio: Ze Villard

Compliance Quarter - Product Explainer
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Project Made For

Compliance Quarter - Product Explainer

Compliance Quarter’s needed to raise awareness of their products and develop an effective sales tool. They approached Hank Mango for an animated Read More

Published: