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Between January and October of 2016, more than 170,000 traffic accidents were registered in Colombia.
-When it comes to life, nobody wants today to go to his last time-
Based on this insight we stand out from the territory of fear and horror with which the problem is addressed, and we created an idea that mobilized people to value all the beautiful things that being alive gives you,
achieving that accident figures subtract 40% in 2017.
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* Those who love you, wants that the last decision you make is the best, not the last.
- A W A R D -
- C R E A T I V E T E A M -
General Creative Director - Andrés Norato
Creative Directors - Jose Luis Rueda - Daniel Marín
Art Director - Andrés Roa
Copywriters - Jose Luis Rueda - Andrés Norato - Óscar Gonzáles
Comunity Manager - Sara Uribe
Productora - Imaginaria Films
