Gillette presented us with a unique challenge. Our client, the global design director for Gillette, saw an opportunity to streamline the die-line and packaging process. He had both a workflow problem and a brand problem. There was a lack of consistency when creating new packaging and no brand oversight or way to ensure legal compliance before packaging went to print.
We spent 7 days with the client, conducted interviews with key stakeholders, developed detailed personas and dug deeply into their processes and production goals. One of our deliverables was a working prototype of an iPad app that enabled P&G sales and production staff to create packaging in 5 easy steps. Everyone from top-level sales to production assistants could pull from "ready-made" and approved die-lines and pre-populated marketing copy and legal terms. This permission-based app allowed design staff to add new creative and sales teams to create on-the-fly custom packaging ideas for their key retailers.
We also delivered the full app strategy which included a custom CMS, digital asset management tool, full app development plan and back-end solutions which will enable seamless approval processes for all users, including management, brand adherence and legal approvals. Once a package is approved and print-ready, the system will tie to their print vendors to take the assets into print production.
We also worked with the client to deliver a cost savings analysis to help him gain approval for the project. We predicted our solution to save Gillette over 56 million in the first year.
The prototypes and strategies we developed helped give our client the ammunition he needed to get funding for the full application build.