In 1982, Dr. Ronald Gerbe founded Chapel Hill Ear, Nose and Throat, and has continued to serve the community of Chapel Hill, North Carolina in his special areas of interest: nasal and sinus surgery, facial plastic surgery, otology and hearing improvement, treatment of snoring/sleep apnea, and treatment of allergic disease.
Dr. Gerbe reached out to LEVO Health to help rebrand his practice when he decided to focus primarily on Balloon Sinuplasty treatments. As part of our engagement, LEVO Health created a new responsive website with clear calls to action and conversion points, patient and physician spotlight videos, practice brochures and procedure overview flyers.
The design inspiration behind his logo and brand system was the University of North Carolina at Chapel Hill. With its iconic architecture of Wilson Library and the columns of the Old Well shown below, LEVO Health created a branding system that the community could relate to, without them thinking Dr. Gerbe and Chapel Hill Ear, Nose & Throat were a part of the UNC Chapel Hill Health System.
