Brand Identity, Packaging and Web Design
VENN is a revolutionary all-in-one skincare concentrate that is clinically proven to reduce signs of aging. Pentagram's Natasha Jen and team have developed the branding for the science-based skincare line, including naming for the product and the technology behind it, brand strategy, positioning and messaging, and visual identity, packaging and website.
The logo for VENN layers the “V” and the “N,” forming a Venn diagram that visually echoes the name and conveys the integrative qualities of the product, as well as its role as a shortcut and all-in-one that is more than the sum of its parts. The look and feel of the identity is elegantly minimal, conveying efficiency and efficacy. Typography is set in the contemporary sans serif Replica Mono, which features precise, geometric letterforms that are soft and approachable.