History in the Drinking
Chattanooga Brewing Co. Rebrand
Chattanooga Brewing Company opened in 1890 under the direction of George Reif, and operated until 1915 when Prohibition forced them to close their doors. The brand laid dormant until 2010 when a pair of engineers with a passion for brewing saw an opportunity to resurrect it.
In typical startup mode, they focused on the beer and let the branding and marketing be addressed when time and resources allowed. But in 2017, an the injection of new investment and an eye for growing distribution in the southeast region led the brewing company to consider refreshing the brand identity.
Widgets & Stone was pleased to find a treasure trove of historical branding artifacts from Chattanooga Brewing Company’s heydays, prior to Prohibition. In order to honor that vibrant heritage – and also to stand out from the saturated colors and wild illustration styles of the microbrew packaging scene – the design team focused on spare and simple design solutions.
The new brand continues to roll out over the coming months: new products, merchandise and restaurant graphics.
Creative Direction: Paul Rustand; Art Direction & Design: Mark Slawson, Travis Hitchcock; Writing: Jacob Biba.