Dish-washing print ad
A print ad concept that can fit the purposes of any iconic dish-washing product. The main idea was to communicate the amount of suds, their constant regeneration and the powerful results these bring, all into one visual. In order to achieve that, a pile of super-clean dishes/cups was assembled to create the shape of the iconic brand's product. Combined with the background and the copy that follows, a consumer can rest assured that his/her option will prove to be as good as needed, and even more.
