'Wee Yoga Warriors'
Through 'HB Designs' a client came to me and asked if I could create a logo for her new business 'Wee Yoga Warriors', which specialises in yoga classes for young children. My client wanted the logo to have a silhouette (adult or child) doing the 'Warrior' yoga pose, be gender neutral, have a calming and harmonious composition and potentially have 'with Lisa' included in the title.
I sent my client moodboards of potential colour schemes and styles in which I could use to fill the silhouette with. You can see these moodboards below. Out of the examples below my client responded and loved the ideas I had shared. She instantly wanted the silhouette to be in the style of 'example 3' in the moodpboard below. Via email we discussed what colours she'd like and my client wasn't sure. I researched colours and found that shades and tones of purples, blues and green are noted for their calming appearance and are commonly used in yoga branding. She loved the idea and all this information then set me on the path in creating the designs below.
STYLE ONE: Individual silhouette of a gender neutral adult using the colour palette I had chosen to use for this project (the palette can be seen below). I choose a quirky script typeface named 'Oh Lively' for her logo and also included a love heart which was an added extra that came with the typeface. My client said that it worked perfectly for the type aspect of her logo but she wasn't sure about the image part...
STYLE TWO: ...To resolve this issue, I mentioned about trying a new idea. I mentioned that since it's a business that targets young children and that my client will be the instructor. We could maybe try an adult silhouette (which would represent her as a instructor) and then have a gender neutral child silhouette behind it (representing her pupils). This idea she felt would work perfectly and have more of a story behind it.
I understand the two figures are female but you can clearly see the adult figure is a woman, and to create a child figure which didn't have any features considering the silhouettes aren't detailed was very challenging and didn't look right. I decided that adding a ponytail to the child figure was enough to indicate that the class is for children. It may not appear gender neutral but my client was happy with the story is showed. It displayed her as a qualified instructor teaching yoga to children. Overall my client was pleased to have this as her logo and I felt this as a project went smoothly and was a delight to be apart of.
FINAL DESIGN CHOOSEN BELOW
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