One of the biggest challenges in communicating a brand like Vancouver Film School is its diversity. You have to find a way to speak to everyone from actors and makeup artists to computer animators and technical designers.
Our answer was to craft a manifesto that celebrates the things that bind that disparate student body together: intensity, sacrifice, and a certain go-for-broke work ethic you seldom see in post-secondary education.
Copy: Jeff Morris
Design: Lizbeth Martinez del Toro (with support from MAKe)
The manifesto became the centrepiece of a print campaign seen in weeklies across Canada, with additional outdoor advertising in Vancouver.
The poster was given out at tradeshows and in our admissions package, to inspire potential students and give them a sense of ownership over their educational future. It struck a chord.
We made some t-shirts, too. Our students seemed to like them.