Toyota at State Fair of Texas

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The State Fair of Texas

The State Fair of Texas is an annual event held in Dallas, Texas, with an estimated attendance of 3,000,000.

The State Fair of Texas is the only fair in the country to include a full blown auto show, including over 300,000 square feet of new model vehicles, two buildings, a Truck Zone and a Test Drive Track.

For Toyota's pavilion at the 2013 State Fair of Texas, the GPJ team redesigned the entry pylons, created new entry graphics and tent cover, and added a new visual element to reinforce Toyota's commitment to the Great State of Texas.

RENDERED VIEWS

Entry

Exit

New Tenting

Aerial Tundra

A Toyota Tundra is mounted to a platform and then lifted via crane for maximum viability. The large Texas flag signifies the Tundra being built in Texas and Toyota’s commitment to “Built by Texans.”