2016 CAMPAIGN

The Effie values ideas that celebrates effectiveness and results beyond beautifully crafted campaigns. With effectiveness in mind, we link the Effie to classic tales of effectiveness that triumphs over adversities to bring out the message of every great idea has a story 

to tell. 

2017 CAMPAIGN

For 2017, we focus on how a single good thought has the rippling effect to connect to many touchpoints that has the ability to make a campaign reach it's utmost potential. We use Rube Goldberg's system to showcase the thought.