creating a consistent design language
We created a new product design language centered on security, value and service which are the core brand values of Lupus electronics as envisioned by the three founders.

The overall appearance of these technical devices is to be perceived as friendly and can match or adapt to any environment even though they are technical products. Value and quality are shown through the careful and sensitive surface form handling, consisting of concave-convex elements which create an eye-catching tension at intersections. These intersections also add a design quality of precision which in turn communicates the highest level of accuracy and trust in Lupus products.

The protective frame embodies security and forms a consistent family element.
connecting brand and hardware
The LED imitates the iconic pupil from a wolf which is subsequently represented in the logo and reinforces the brand's connection to the hardware.
 


 
design consistency
The protective frame embodies security and forms a consistent family element.
 
 
 






friendly & approachable
The overall appearance of these technical devices is to be perceived as friendly and can match or adapt to any environment even tho they are technical products.