The goal of this project was to create a new logo for an already existing company, with a focus on typography. When creating this logo, I stuck to the traditional colours and font, as it was important to the background of the company. I enclosed the words in a circle, but added a fruit leaf on top, to represent the idea of freshness. The green colours also reflect ideas of fresh and organic food.
The logo can be displayed in colour, black, or white, all while staying completely legible.