PRAVIN GHODKE
"Ease of life is everyone’s right
and it’s a designer who can define that ease via empathy."
Contact Information:
Email Id: pvghodke@gmail.com
Contact Number: (India) +91 - 741 00 145 72
About Me:
Pravin is working in industry from 8 years with companies like Philips, Johnson & Johnson,
John Deere, CREAT Uno Mind, Keon Designs to name a few. His unique composite work experience in the fields of UI-UX, Branding, Product and Industrial Design have helped him influence the successful relationship between design and business.
Pravin has worked and led teams to evolve according to the fast-changing design approaches, technologies and business models. He believes in simplicity, loves to study user behaviour and follows the user-centric design approach.
The variety of Pravin's design experience include
1. Designing user experience for the medical applications involved in diagnosing and suggesting treatment for the cancer patients. Additionally, enhancing the design language system of the Philips digital products.
2. Designing Interaction story to solve Data Analytics problems of business decision-makers of Johnson & Johnson
3. Creating User Experience of Automotive Graphic User Interface (GUI) considering human ergonomic factors for CREAT Uno Minda
4. Designing Strategic System Features for the electric vehicle ecosystem by conducting extensive field research and designing interaction of stakeholder's touchpoints like car interface, charging station interface, company dashboard, etc. for CRAET Uno Minda
5. Enhancing User Interaction for Web Platform by conducting a design analysis of competitor's products and developing Unique Selling Points(USPs) for the new web platform of Commercial Touch and Circle HD.
Other Information:
Date of Birth: 12 November 1990
Nationality: Indian
Languages Known: English, Hindi and Marathi
Marital Status: Married
Education:
2020 Specialization Course for Data Visualization [Udemy Online Courses]
2016 Masters in Product Design [MIT Institute of Design, Pune, India]
2013 Post Graduate Diploma in Product and Tool Design [MIT Skills, Pune, India]
2012 Bachelors in Mechanical Engineering [SVERI’s College of Engineering, Pandharpur, India]
Achievements:
2022 People's choice award - Philips project work recognition [Philips]
2022 Humanising technology - Advancing design capabilities [Philips]
2022 Eager to improve and inspire - Philips Behaviour [Philips]
2022 Team up to win - Philips Behaviour [Philips]
2021 Team Recognition [Johnson and Johnson]
2021 Employee of the Quarter [vCreaTek Consulting Services Pvt Ltd]
2017 Packaging of the World [Published Packaging Design Project (We Condom Packaging)]
2017 Tuvie (International Journal) [Published Product Design Project (Eco Heater)]
2016 Pune Design Festival [Second Runner-up for Product HMI Design]
2015 Car Design Awards Global - Frankfurt [Shortlisted]
2013 Spot Award - Dedication and Work [Visteon Engineering Centre, India]
Work Experience at Glance (7+ Years):
- 2021 UX Designer II [Philips]
2021 - 2020 Design Team Lead, Consultant [Johnson & Johnson Private Limited]
2021 - 2020 Principal User Experience Designer [vCreaTek Consulting Services Pvt. Ltd.]
2020 - 2019 Senior UX Design Consultant [INITIA Design, CREAT Uno - Minda] (11 Months)
2020 - 2019 Design Research Consultant [INITIA Design, CREAT Uno - Minda] (11 Months)
2020 - 2016 Design Director [Keon Designs LLP, Pune, India] (3 Years, 10 Months)
2018 - 2018 Industrial Design Consultant [INITIA Design, CREAT Uno - Minda] (4 Months)
2017 - 2017 Leadership Member [Business Network International Hallmark, Pune, India] (6 Months)
2016 - 2016 Product Design Intern [Teqzo, Bangalore, India] (6 Months)
2016 - 2016 Product Design Intern [Gemklip, Bangalore, India] (6 Months)
2015 - 2015 Product Designer [S.P. Engineers, Pune, India] (4 Months)
2013 - 2014 Product Design Modeler [Visteon Innovation Centre, Pune, India] (1 Year, 3 Months)
Teaching and Mentoring at Glance:
2021 - 2021 Design Mentor - GUI/HMI Design [MIT Institute of Design, Pune]
2021 - 2021 Design Mentor - Introduction to Product Design [IIT Gandhinagar]
2020 - 2020 Design Mentor - Design Research [Think Design Collaborative]
2020 - 2019 Design Mentor - GUI/HMI Design [MIT Institute of Design, Pune]
2019 - 2018 Design Mentor - Packaging Design Course [MIT Institute of Design, Pune]
2019 - 2018 Design Mentor [Design Works Institute]
2019 - 2015 Design Mentor [Expertshub, Pune & Bangalore, India]
2018 - 2018 Design Mentor [DSK ISD Rubika School of Design]
2017 - 2013 Product Design Guest Faculty [MIT Skills - Kothrud, Pune, India]
Workshops Conducted and Speeches Delivered:
2022 Introduction to UXUI, talk for Engineering students [KSIT, India]
2022 Define the studio you love, workshop for Design Team [Philips, India]
2022 Design the studio you love, workshop for Design Team [Philips, India]
2022 Co-create (Design Thinking) workshop for Business Leaders [Philips, India]
2022 UX Design for Automotive Industry for Online Open Discussion [Crater.Club]
2022 Better Design Portfolio for Online Open Discussion [Crater.Club]
2021 Is Design Thinking a Reality? for MBA Students [Vishwakarma University]
2021 Careers in Design for Pre Undergraduate Students [Young Leaders Club]
2020 Design Research Workshop for Students [CEPT University]
2019 Design Thinking Workshop for Startup Founders [IIT, Gandhinagar Incubation Centre]
2018 Workshop for Design as Career [SVERI's College of Engineering, Pandharpur]
2018 Jury Panelist for Design Olympiad [DSK ISD Rubika School of Design]
2017 Workshop on Design for Business [Business Network and International - Hallmark]
2017 Design Awareness Program [National Chemical Laboratory for Head Start]
Work Experience Details:
UX Designer II
Philips (2021 - Present)
Philips (2021 - Present)
Responsibilities:
• Agile Design Process
• Agile Design Process
– Track and follow the agile design process of constant design delivery in sprint swimlanes
– Support PO planning meets for integrating design activities
• Medical SAAS Product
– Map user journeys of the Clinicians for using the Application
– Conduct interviews with Clinicians to identify the pains and gains
• User Experience Design
– Ideate on better user journeys and information architecture of the overall product
– Ideate on better user journeys and information architecture of the overall product
– Ideate the low-fidelity and high-fidelity wireframes for better interaction prioritising patient safety
– Implement the Design Language System of Philips for better design implementation
• SAAS Application Improvisation for User Experience
– Assist in Usability Testing activity focusing on improvising the existing platform
– Assist in Usability Testing activity focusing on improvising the existing platform
– Assist in Design Harmonization activities
– Conduct user testing to map the lacunas in the implemented platform
– Assist PO planning to prioritise the re-design activities
• Design Workshops
– Facilitate the Co-create (Design Thinking) workshops across other teams
– Facilitate the Co-create (Design Thinking) workshops across other teams
– Conduct Knowledge Sharing sessions for the Team-members
• Industry-University Collaborations
– Participate in industry-university collaboration activities
– Participate in industry-university collaboration activities
– Represent the design team in universities for mentoring the young designers
Software Tools:
Sketch, Invision, Adobe Illustrator, Photoshop and Jira(Agile Product Planning)
Sketch, Invision, Adobe Illustrator, Photoshop and Jira(Agile Product Planning)
Work Experience Details:
Design Lead Consultant,
Johnson and Johnson (2020- 2021)
Johnson and Johnson (2020- 2021)
Responsibilities:
• Design Research
– Interviewed business decision makers to understand their requirements and demands
– Mapped user personas of various level of business decision makers
– Discovered the relations of KPIs and data values with the decisions taken by decision makers
• Interaction Planning
– Ideated task flows for easy interaction and navigation
– Planned information architecture for the new system
• Interaction Direction Development
– Ideated interaction directions supporting the information hierarchy
• Design Research
– Interviewed business decision makers to understand their requirements and demands
– Mapped user personas of various level of business decision makers
– Discovered the relations of KPIs and data values with the decisions taken by decision makers
• Interaction Planning
– Ideated task flows for easy interaction and navigation
– Planned information architecture for the new system
• Interaction Direction Development
– Ideated interaction directions supporting the information hierarchy
– Designed low fidelity wireframes and interaction methods
• Interaction Design Testing
– Tested wireframes using Heuristic Principles
• Interaction Design Testing
– Tested wireframes using Heuristic Principles
– Tested interactive prototypes with the help of key stakeholders
– Modified the Interaction Designs for supporting better UX Strategy
– Tested and modified the developed screens for cognitive understanding
Software Tools:
Adobe Illustrator, Photoshop and XD
– Tested and modified the developed screens for cognitive understanding
Software Tools:
Adobe Illustrator, Photoshop and XD
Work Experience Details:
User Experience Design Consultant & Design Research Consultant,
INITIA Design Studio, UNO Minda CREAT Division (2019- 2020)
INITIA Design Studio, UNO Minda CREAT Division (2019- 2020)
Projects:
– Automotive Human Machine Interface(HMI) Technology Demonstrator Car
– Electric Ecosystem Design Research
– Automotive Human Machine Interface(HMI) Technology Demonstrator Car
– Electric Ecosystem Design Research
– Electric 2 Wheeler Human Machine Interface(HMI) and User Experience(UX) Design
– Automotive HMI Benchmarking Tool
Responsibilities:
• Design Research
– Conducted user research (user scenario, journey & empathy mapping, customer life-cycle study)
– Mapped user personas
– Mapped information architecture, feature and technology of competitive product
– Conducted design brainstorming sessions between cross-functional corporate teams for deducing insights for the future of mobilization.
– Conducted user research (user scenario, journey & empathy mapping, customer life-cycle study)
– Mapped user personas
– Mapped information architecture, feature and technology of competitive product
– Conducted design brainstorming sessions between cross-functional corporate teams for deducing insights for the future of mobilization.
– Conducted competitive benchmarking analysis for concept positioning.
– Developed HMI evaluation methodology and evaluation techniques for improvising the UX design output.
• Interaction Planning
– Designed an ecosystem of the target automotive field
– Created feature list by consulting project manager and engineering teams
– Ideated user flows for easy interaction and navigation
– Planned information architecture for the new system
• Interaction Direction Development
– Derived mood-boards from user research data
– Ideated interaction directions and planned the user flow for them
– Designed low fidelity wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design Testing
– With the help of software engineers, electronic engineers and visual designers understood the challenges of interaction
– Modified the interaction designs for supporting better UX Strategy
– Tested and modified the developed screens for cognitive understanding
Software Tools:
Adobe Illustrator, Photoshop and XD
– Developed HMI evaluation methodology and evaluation techniques for improvising the UX design output.
• Interaction Planning
– Designed an ecosystem of the target automotive field
– Created feature list by consulting project manager and engineering teams
– Ideated user flows for easy interaction and navigation
– Planned information architecture for the new system
• Interaction Direction Development
– Derived mood-boards from user research data
– Ideated interaction directions and planned the user flow for them
– Designed low fidelity wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design Testing
– With the help of software engineers, electronic engineers and visual designers understood the challenges of interaction
– Modified the interaction designs for supporting better UX Strategy
– Tested and modified the developed screens for cognitive understanding
Software Tools:
Adobe Illustrator, Photoshop and XD
Work Experience Details:
Design Director, Keon Designs (2019 - 2016)
Projects:
– Web-Application for Commercial Property Platform [COMMERCIAL TOUCH Pvt. Ltd.]
– IOT Gateway Software Application [KLOUDQ TECHNOLOGIES LTD.]
– E-Learning Web-Application and Mobile-Application [BUDDHIRAJ E-LEARNING]
– HMI Design for Induction Cook-top [SMART, Concept Project]
– Web-Application for Commercial Property Platform [COMMERCIAL TOUCH Pvt. Ltd.]
– IOT Gateway Software Application [KLOUDQ TECHNOLOGIES LTD.]
– E-Learning Web-Application and Mobile-Application [BUDDHIRAJ E-LEARNING]
– HMI Design for Induction Cook-top [SMART, Concept Project]
Responsibilities:
• Design Manager
– Work with business analysts, client and stakeholders, to find out the business goals, gain aspects, competition, winning points, unique selling points and limitations for the project
– Created project timelines, deliverable formats and handled client meetings
• Design Research
– Tested competitive benchmarking analysis report for concept positioning
– Checked the user research (user scenario, journey & empathy mapping, customer life-cycle study)
– Mapped user personas
– Studied competitive product information architecture map, feature map and technology map.
• Interaction Planning
– Created Feature List by consulting Project Manager, Engineering Teams and Business Analysts
– Monitored ideation of user flows for easy interaction and navigation
– Planned information architecture for the new system
– Developed strategies to implement design-led solutions for evolving the digital product
• Interaction Direction Development
– Derived mood-boards from user research data
– Monitored ideation of interaction directions and planned the user flow for them
– Monitored design of low fidelity wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design(XD) Development
– Monitored design of high fidelity wireframes for major screens
– With the help of Software Engineers, Electronic Engineers and Visual Designers understood the challenges of interaction
• Design Manager
– Work with business analysts, client and stakeholders, to find out the business goals, gain aspects, competition, winning points, unique selling points and limitations for the project
– Created project timelines, deliverable formats and handled client meetings
• Design Research
– Tested competitive benchmarking analysis report for concept positioning
– Checked the user research (user scenario, journey & empathy mapping, customer life-cycle study)
– Mapped user personas
– Studied competitive product information architecture map, feature map and technology map.
• Interaction Planning
– Created Feature List by consulting Project Manager, Engineering Teams and Business Analysts
– Monitored ideation of user flows for easy interaction and navigation
– Planned information architecture for the new system
– Developed strategies to implement design-led solutions for evolving the digital product
• Interaction Direction Development
– Derived mood-boards from user research data
– Monitored ideation of interaction directions and planned the user flow for them
– Monitored design of low fidelity wireframes and interaction methods
– Tested wireframes using Heuristic Principles
• Interaction Design(XD) Development
– Monitored design of high fidelity wireframes for major screens
– With the help of Software Engineers, Electronic Engineers and Visual Designers understood the challenges of interaction
– Modified the XD for supporting better UX Strategy
– Tested and modified the developed screens for cognitive understanding
– Monitored development of final XD of all Screens
• Visual Design(VD) Development
– Derived mood-boards from user research data for VD
– Led Ideation of VD directions and planned the transition animations
– Helped the VD Team for shortlisting design directions
– Tested VD using for readability, visibility, minimal design and information hierarchical distribution.
– Tested and modified the developed screens for cognitive understanding
– Monitored development of final XD of all Screens
• Visual Design(VD) Development
– Derived mood-boards from user research data for VD
– Led Ideation of VD directions and planned the transition animations
– Helped the VD Team for shortlisting design directions
– Tested VD using for readability, visibility, minimal design and information hierarchical distribution.
Work Experience Details:
Design Mentor - Human Machine Interface Design Course
MIT Institute of Design, Loni, Pune (2020 - 2018)
– Develop the Course Structure for Human Machine Interface Designs
– Teach students about Design Research Methods, Synthesis Methods, Ideation to Conceptualization Conversion and Industry Level Output Delivery
– Teach students about Design Evaluation Techniques
– Teach students about Design Research Methods, Synthesis Methods, Ideation to Conceptualization Conversion and Industry Level Output Delivery
– Teach students about Design Evaluation Techniques
Contact Information:
Email Id: pvghodke@gmail.com
Contact Number: (India) +91 - 741 00 145 72
