Assignment

Southern California Public Radio ( SCPR / KPCC ) is a radio station located in Pasadena - California. Its mission is to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing the highest quality news and information service through radio and other interactive media. 

SCPR/KPCC wishes to ATTRACT NEW AND NEXT GENERATION of audiences and introduce itself to millennials as a fresh and interesting source of news and information.

Approach

A refreshed identity system was one of the solutions recommended to help them achieve their goal. The new identity is designed to represent SCPR / KPCC as an interesting and creative source of information. It is tried to interest young people and generate a new communication or friendship with them.

Results

Have been asked to present new brand thinking to a broader executive team at SCPR/KPCC in early 2018.