Client:
Redington Ltd
Redington Ltd
Brief:
To launch Redington’s new brand successfully throughout the company, from business cards to Microsoft Office templates, 12 sub-brands and a welcome pack for every staff member. There were over 160 assets that needed branding, less than 2 months to do it in, with a move to a new office at the end of it. All of this with RfPs, publications, campaigns and events do design for alongside it.
Outcome:
I was in charge of rolling out the new brand with help from a contract Designer who I managed successfully, launching the brand within the time-frame. I utilised SmartSheet to create a comprehensive list of the Brand Rollout, then created a workable timeline for each item working with the stakeholder for each item, postponing anything not needed for launch, making sure there was time to get everything printed/delivered for the move to the new office.
The full stationery set, letterhead, pink lined envelopes, compliments slips as A6 Postcards, and business cards. The business cards were printed with a spot UV gloss on the painted elements which is tactile and adds the illusion that they are painted on. There are 3 back options so staff get to choose.
Left are 3 of the Redington sub-brands, I used simple brush stroke icons as well as the typography to keep them consistant.
Rather than the cliched logo on the side of the mug, I sourced mugs that we could print a smiley face from the brand assets onto the bottom, it’s a small detail that reinforces the brand’s friendly, open and quirky personality. It has gone down incredibly well with staff.
