The Battle - East, a regional competition that hosts over over a thousand athletes from over 40 different nationalities every year. Leading the creative team for 2017's competition, we were required to visually represent the brand and the competition on every physical and digital platform it was existing in. That included designing the website, the physical marketing collateral, the social media artwork, the digital ads, the videography, the merchandise, the paper documents, signage and prints, and finally the athlete apparel. 

 

The designs can be seen applied on The Battle's Instagram account: @cpcfbattle

 

The implimentation of the creative direction and branding was done with the help of the creative team at @era.media (Sana Abdelhamid & Reden Yureta)