Name: Branding
Date: May 2011 – October 2016
Description: The Mexican particle board industry has had a B2B approach over the years. However, nowadays the exhaustive competition have made that the market segmentation leads to be closer to the final user and fill the gap in the market map. Then, friendlier, warmer and fresh design should be the main adjectives for the company. In order to change all the Points of Purchase (POP) and retail branding, the design brief followed the insights of the business strategy.
Outcomes:
1.- The brand reached acceptance among the B2B and B2C customers. Rising from 300 frequently registered customers to 389 at the end of the new image implementation.
2.- Increasing commitment thanks to the new retail activities, such as in site workshops and professional schedule courses.
Team: María Valdespin and Lili H.
