Complete re-visualization of the Endangered Species Chocolate brand. The process started with the issue of how to increase brand awareness.
To successfully exhibit the good nature of the organization, I wanted to reimagine the brand’s entire aesthetic as fun, vibrant and having an enhanced wildlife element. This was accomplished by thinking about what was most important to the brand, which was the basis of the organization - the wildlife.
Student: Jake Carter (website)
Professor: Jeremy Shellhorn
Professor: Jeremy Shellhorn
Award: AIGA A13 Award
