Branded social game on Facebook for Rudy Project - the cool extreme sport eyewear
the time is early 2010 and Facebook starts to interest the users in israel. there was no apps, no media. only natural communities that created by good content and Common interest. For the launch of "Rudy project" fan page, we created an innovative social game for the riders community. for 6 weeks, 40 teams that answer the call participate in a Disturbing mission game that was led by Rudik, the carpatian riding celebrity that came to pick the "bestestest" israeli riding team to win an amazing riding trip. the results were amazing.. the teams showed their love for the bicycle, for the community and for creating original content. attached the opnening video and some of the team's missions.
UTURN - the social media and brand content agency (merged with Grey tel aviv)
