Year : 2017
Proyect : Natural Secrets
Natural Secrets is part of the need to promote Peruvian culture and raise awareness of foods native to Peru internationally, these ingredients have rich nutritional values such as proteins, vitamins, minerals, among others that help prevent and cure by natural treatments.
The brand allows generating a new identity that provides security to the user and also a sense of affinity for the project, the item in which the brand is in the process of expansion.
As these are little known products and at the same time within the naturist market, the opportunity for success is broad, while generating a trend within this relatively new market is feasible.
Arriving at the foreign market has certain complications in the food or fruit sector, the fairs that allow or look for this type of brands are not so big, with a few that handle large numbers of people.
Being a promotional brand, it is easily imitated by other countries with respect to the way of working, which is why, in order to be successful, we would have direct competition.
Presentation Card, is a representation of the most important data of a company, a person or business
A schedule was established from May 21 to May 23, 2018, where doctors would be brought by office, which have their methods to cure of discomfort, and / or complement for medicinal and naturopathic treatments.
Opening doors for the public from 10:30 am to 8:00 pm, with speakers such as aniceto, jacinta, pepito, experts in different medicinal products.
Paper Letterhead, is one that includes, printed the name and logo of a company or institution, for use proforma or draft for different type of writing
Fotocheck, Identification card that needs and requires security parameters,reliability for users, companies and organizations, when entering large institutions.
On Air, these envelopes are the solution to send correspondence, whether it is personal or professional
Invitation, To communicate to the guests the schedule and dates on which the Natural Secrets stand will be, with its "I'ts a secret just a natural secrets" campaign, this invitation is personal and not massive.
In some areas and in the BTL activations, the souvenir of Caminito, Airampo, Ubos, Macambo, Charichuelo will be shared, these souvenir have intense colors that paint the drinks
As well as drinks will be served ambient temperature of extract of these ingredients, also they will be served in juices and other presetations in which it is needed that it is on a thermal glass.
Cap, gift for the guests at the fair, to do some activity that requires exposure to the sun, to take care of and prevent, and at the same time maintain the unity and participation of the environment.
In the activations in the streets of Germany, it will be used in complement polo pertaining to Natural Secrets, to maintain a persepción of a united brand image.
Paper Bag, to be able to deliver the merchandising, and samples of the 10 ingredients that are being exhibited from Peru to the guests.
Knowing the continuous use that our target audience has with some office object, we realized that essential part is to have cups of coffee of the brand "Natural Secrets".
Natural Secrets, you need a truck to be able to transport the products on time, since these products need to be at an adequate temperature, and the most important thing to know in Germany is not harvested, therefore they are exported.
