Overview
Bloem is one of the United States' leading manufacturers of plastic gardening pots and planters. As a member of Bloem’s agency marketing team, I led the design and development of their website in 2014. The website needed to serve two very different audiences; general consumers who were curious about the brand, and the dealers who were coming to the site for pricing, product specs, and other information.
Design and Development Solutions
I proposed, designed, architected, and developed two separate websites; a marketing-focused site for general consumers, and a password-protected dealer portal. But I kept this innovative approach nimble, affordable, and scalable by architecting and building ONE database platform that would serve the content for hundreds of products to both websites.
