Kraft Singles is in a declining American slices category largely due to consumers leaving for natural slices at an increasing rate. Kraft Singles greatest penetration declines have been among families with kids, as they have not brought in enough new families to offset the declines. The brand’s strengths lie in “brand I have good memories about” and “taste my kids love”.
Remind current users, as well as families that are new to the category, of the unique benefits they can only get from a Kraft Single (melt and taste)
For a brand with big awareness but little budget, develop a mini campaign across social, digital, and retail to drive awareness and consideration for Kraft Singles.
Jeremy Woodson - Graphic Design
Tim Brutsman - Advertising
Meggan Warnicke -Graphic Design
Patrick Herron - Advertising
Rachel Kaboff - Graphic Design
Priyanka Chopra - Graphic Design