JobHack. Core identity and product language
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    JobHack (jobhack.org) is a free online course for young people around the world to learn the practical skills required to create their own jobs, … Read More
    JobHack (jobhack.org) is a free online course for young people around the world to learn the practical skills required to create their own jobs, be that becoming freelancer, starting a small business, a social enterprise or a startup. The primary goal of JobHack as a social enterprise is aligned with Goal #8 of the United Nation’s Sustainable Development Goals for 2030: tackling youth unemployment on a global scale by developing the most scalable and accessible free online education that empowers young people with practical job creation skills in a free online challenge. My task was to design a brand identity that communicates the particular set of personality traits valued both by target audience and by JobHack team. In the close collaboration with Nathan Murphy (founder of JobHack) we created the minimum viable (core) identity and visual style to apply on the existing version of the course and use in social media. Read Less
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