THE BRAND
Anestesia do Bem (“Good Anesthesia”) is a startup created by three students from Rio de Janeiro, Brazil. They provide assistance and guidance for dental students and professionals to correctly apply anaesthesias in their patients. It’s a new, fresh and simple innovation to be used in the daily life of dental professionals.
THE CHALLENGE
To create a visual identity for Anestesia do Bem in order to launch an MVP version for an App. The main value that we wanted to transmit with the brand was that dental anaesthesia (usually related to pain) can be a good and caring procedure.
To create a visual identity for Anestesia do Bem in order to launch an MVP version for an App. The main value that we wanted to transmit with the brand was that dental anaesthesia (usually related to pain) can be a good and caring procedure.
THE PROJECT
The first step in this project was to research about the dental subject, to understand the meaning of the dental anaesthesia for the professionals and for the patients. Besides the dentist having a trick and feared image in most people head, we found out in this project a lot of love and dedication from the professionals. Everything was designed considering that the brand launch would mainly digital. For that reason, the UI/UX process for the app template was made in parallel to the visual identity development, to guarantee that the brand guidelines would work good in the app as well other materials.
The first step in this project was to research about the dental subject, to understand the meaning of the dental anaesthesia for the professionals and for the patients. Besides the dentist having a trick and feared image in most people head, we found out in this project a lot of love and dedication from the professionals. Everything was designed considering that the brand launch would mainly digital. For that reason, the UI/UX process for the app template was made in parallel to the visual identity development, to guarantee that the brand guidelines would work good in the app as well other materials.
It had to be modern, simple, with a pinch of tech and a lot of love.
2017
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