Cuando llega fin de año todos nos ponemos metas para el año que empieza. Por lo general, no somos muy realistas con lo que nos proponemos. Por eso Nix lanzó la campaña "Para el 2018 nos proponemos", que consistió en mostrar sus objetivos inalcanzables.
Esta campaña tuvo lugar en vía pública con 50 laterales de ómnibus distintos, y en facebook con posts y sorteos.
When the end of the year is close, everyone start's the new year's resolutions, setting goals for the year to come. In general no one is very realistic with the goals they set. This is why, Nix launched the digital campaign "For 2018 we propose", showing the brands crazy and unattainable goals for next year.
This campaign lived both in digital and in outdoor with more than 50 different resolutions.
Facebook
Resolution 1: To create a nix emoji.
Resolution 2: Get people to use Nix as password.
Resolution 3: To have our own firework.
Resolution 4: Create a Nix with cork.
Resolution 5: To be honored in a bill.
Resolution 6: Expose our label in a museum.
Resolution 7: To get a famous painter to make us an oil painting.
Resolution 8: To be one of the three wishes in people's birthdays.
Resolution 9: Replace the David statue with a Marble Nix.
Resolution 10: To get people to actually pronounce the "X" in Nix.
Resolution 10: Become the fifth element.
Resolution 11: To make a bottle of Nix reach Mars.
Vía pública
Resolution 11: To get someone to tatoo a nix on its chest.
Resolution 12: To get someone to name their children after Nix.
Resolution 13: To become a secret santa's present.
Resolution 14: That our competitors formula goes viral.
Resolution 15: That they discover a galaxy and name it after nix.
Resolution 16: To be declared the eighth world's wonder.
Resolution 16: To be declared a distiguished citizen.
Resolution 17: To add the word "Nix" to de dictionary.
Premios / Awards
Desachate 2018
Premio: Balero de plata (silver)
Categoría: Campaña OOH
