While the idea of heating tobacco (instead of burning it) has been around for more than two decades, it’s only now that IQOS have managed to find a way to heat tobacco that results in a product that is satisfying to adult smokers. The first store has opened its doors to the public in the V&A Waterfront. This store has been completed in 5 weeks, from design to build and TDC&Co is proud to have been involved in this process.