Shape Republic is the first food brand by the 7NXT Health GmbH and strategically complements the product and brand portfolio of the ProSiebenSat1 Group. The brand & product strategy of the fitness food brand is the result of intensive trend scouting with extensive analyses of nutrition, convenience and design. In a very short period of time, we developed and created a fitness-food brand including a comprehensive range of products through the match between market needs and design, and also accompanied the market entry. All of this leads to a consistent corporate, logo and packaging design and comprehensive product range concept, which is being gradually introduced to the market in 2017/2018.