Black Face Angle —— YELUZI 野鹭子
"YELUZI" is a family life sharing platform under Shenzhen YELUZI Education & Technology co., LTD. It represents the voice of THE NEW GENERATION MOMS who share resources, experiences, and their ideas of children education on here.

The concept was inspired by Black-faced Spoonbill – the city bird of Shenzhen. The use of “Ye” (wild) means to empower "YELUZI" to be a relaxing, natural and humorous way to release moms’ maternal instincts, break the barrier of traditional education sharing, and to form a new force in the society. As education and household duties have burdened moms which bring them negative energy, this platform is founded to spare moms fromvarious worries – no matter it’s about their kids, families or themselves.

During VI development, the flying hair of Black-faced Spoonbill illustrates " Ye " (wild) in a humorous modern way with simple lines. We use small dot eyes and long bars to describe the simplified image of Black-faced Spoonbill, whilst integrate these two elements into the letters of  "YELUZI". Some of the letters are stretched purposefully to show the fun shape of animal’s small eyes and long mouth clearly. Also, the Chinese characters of  "YELUZI" is combined with the basic shape of Black-faced Spoonbill’s eye bags, instead of traditional calligraphy, or regular fonts in computer. Moms shall carry exciting enduring optimistic attitude and release their "dark"energy, to feel the pleasure of "being free to say anything" through the visual language, and in the end to express inner strength without losing innocent fun.

The visual extension contains bold forms and academic badge as well as interesting icons, delivering rich visual experience when applied in different situations in the future. Also, the combination of the black, from Black-faced Spoonbill and the green, standing for nature have formed a tension of boldness and freedom.

“ 野鹭子YELUZI ”是深圳野鹭子教育科技有限公司旗下的一个关注家庭生活的轻松分享平台。聚集一帮新一代妈妈的声音,共享资源,交流经验,分享畅聊孩子与家庭教育。
创作概念从深圳市市鸟“ 黑脸琵鹭 ”出发。“ 野 ”的诠释是希望能赋予“ 野鹭子 ”作为新一代妈妈管理下的分享平台,轻松自然诙谐幽默,天性释放。打破传统教育分享平台,成为社会的新自然状态。家庭教育与琐事已然将妈妈们压缩成一股负能量。这个平台的诞生,希望能解决很多妈妈们的多种担忧——无论是孩子,自身还是生活。
视觉创作“黑脸琵鹭”飞起的头发表现着“ 野 ”的一部分,简笔勾勒出诙谐幽默的现代感。我们提取了小圆眼与长竖条作为简化的“ 黑脸琵鹭 ”形象,两元素结合到英文字母" YELUZI "中。有意拉长某些字母,识别清晰且带着动物自身的小眼长嘴的幽默形态。而创作的中文字“ 野鹭子 ”与提取“ 黑脸琵鹭 ”有着眼袋的基本形眼睛做结合,非书法非电脑无规律字体。将妈妈们的黑色能量释放,让正能量爆棚,由视觉语言读出“ 畅所欲言 ”的快感,表达出内在力量,也不失孩童的玩味。
图形延展中既有奔放的辅助形态,也有展现学院派的徽章,以及富有趣味的小标识,在今后的不同应用中呈现丰富的视觉感受。“ 黑脸琵鹭 ”本身的黑色与代表自然的绿色做以搭配,形成一种无拘无束的大胆张力。
——         Branding        ——
三一创意实验室 SANYI  LAB
——       Translation       ——
               JJ Wong

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Black Face Angle —— YELUZI 野鹭子
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Black Face Angle —— YELUZI 野鹭子

During the visual development, the flying hair of Black-faced Spoonbill represents the meaning of “Ye” (wild) and depicts the humorous modernity Read More
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