Our branding project for Capstone, a skincare brand based in Auckland, New Zealand.
The beauty company offers an alternative foundation for peak aged men who value style and aesthetics to take care of their skin. Activated charcoal is infused with other ingredients can help diminish signs of ageing along with removing toxins from dermis.
The logotype inspiration was taken from fitness, breathing, masculinity, and the light and shadows from the sun. The packaging design stays elegant with a minimal urban taste and a gentlemanly refinedness.
