Client: Verizon
Objective: Connect premium brand Verizon to millennials.
This campaign was created during the Creative Bootcamp in May of 2017. We thought a campaign displaying excitement, adventures, and fun would be great to connect with millennials. The Unlimited Tour would sponsor celebrities, influencers, and important people to stream their moments and promote Verizon during the days of the tour, thus keeping millennials following their adventures while promoting unlimited service and premium video capabilities. Snapchat filters would be available during the tour, where millennials can fill out the underscore with the word they connect to at the moment. Finally, posters would promote the variety of interests our millennials have on buses, billboards, etc.
Verizon believed in our campaign and released their own 2 months later. Click here to view theirs in comparison to ours.
