La Clandestina was created 60 years ago from a family tradition. Since then the quest has been to find the best native ingredients in Mexico. Dedicating a lifetime to perfecting salsas to give you the most unique seasoning, honoring the ancient cultural heritage of Mexican food.
As part of the graphic solution, we designed a set of icons inspired by Mexico's ingredients and culture. The logo is a clean typographic handmade font and each flavor has a specific color palette taken from the ingredients each salsa is made of. We aimed to translate Mexico´s rich and complex visual language into the simplest joy and confidence.
Graphic Design: Diego Leyva
Products Photos: AGBA
Food Photos: Christine Siracusa, Alison Marras & Stefan Johnson