DESIGN BRIEF:
Design a logo for ‘Typography Day 2018’ so that it expresses the theme of the event - 'Beauty, Form and Function in Typography'.
As the conference is being held in Mumbai, we encourage you to include the context of Mumbai in the design of logo.
As the conference is being held in Mumbai, we encourage you to include the context of Mumbai in the design of logo.
[Source:www.typoday.in]
THEME: “Beauty, form and function in Typography”
INSPIRATION:
Hindi lettering +Mumbai + the Gateway of India
Structure of the logo is designed mainly according to style of Hindi lettering and the final shape of the logo icon developed to get the shape of the gateway of India (since that is an iconic architectural creature in Mumbai).logo is developed with colour shading and it separates middle part of the logo (pod) as little darken. Either sides of the logo icon is little lighter and together it gives the word “MUMBAI” in Hindi