user's avatar
Don't text and drive Campaign
Whitecliffe project : Don’t text and drive aimed at 18-25 years in Auckland, billboard and magazine advert.
Tested  at exhibition with all age groups (none of which were friends)  at the round about age group of my demographic ; which was to make people  aware of the dangers of texting and driving,( Auckland NZ, people who own cars, have cellphones and are avid users , male and female.)
The value was : Mortality.
Putting others on the road at risk of people sheer stupidity (those who chose to text while driving)
 
The tone of this campaign:
Authority 
Thought provoking 
aware 
In your face 
eye catching 
wake up call. 
 
Don't text and drive Campaign
5
449
0
Published:

Don't text and drive Campaign

Whitecliffe project : Don’t text and drive aimed at 18-35 years in Auckland, billboard and magazine advert.
5
449
0
Published:

Creative Fields