January 2017 – June 2017.
Within this brand were others, such as Bets 10, Betsafe, Betsson Anytime's Playtime and Nordic Bet.
Each sub-brand had an individual brand personality and guidelines which target various target audiences.
One of the main challenges whilst working for these clients was to ensure that the concepts and copy would translate well with other countries, the trouble being that the imagery would not be received well or understood by some cultures.
As you will see, the work required and produces was heavily Photoshopped and usually had an animated element. In turn, another challenge was working with strict file size limitations. Finding a balance between these factors was always something we had to really work hard at.
