Personalizing Fashion at Scale, Spotify Style.
While e-retailers have long aspired to personalize the customer experience, very few have come close to one that quite matches up to the Spotify experience. My client saw a new possibility and re-imagined Spotify as a Shopping App for fashion-forward women.
As a storyteller and a presenter, I turned my client's dream into reality! I re-wrote the content and re-designed the app whilst adhering to the overall theme of fashion.
Bringing it all together to re-imagine Spotify as a shopping app
QUICK ACCESS TO ITEMS IN YOUR CART, SEARCHES & BROWSED PRODUCTS AND BRANDS
MORE RELEVANT PRODUCTS BASED ON INTERACTIONS WITH CATEGORIES AND BRANDS
ADDING CONTEXT TO EXPERIENCE: PRODUCTS BASED ON DAY, SEASON AND SITUATION
TRUE PERSONALIZATION: BRINGING IT ALL TOGETHER WITH CUSTOM CURATION
TRUE PERSONALIZATION: USE DATA TO EDUCATE AND SURPRISE
