The 42 Degrees Company is an international independent company, set up in early 2017 by private investors for the development of nutritious,
ready-to-go self-heating drinks.
Mission: Offer people hot drinks anywhere, anytime.
An international company whose headquarters and production centre are located in Valladolid, Spain.
The challenge for this project to change the identity of the company since they change the owner and improve the quality of the product.
The process was interesting since that I had to find a deep connection between the product and the name ( make sense :P) I mean the factory is located on the map 42° latitude north (Valladolid, Spain) and the heat when is ready to drink is 42°.
The challenge for this project to change the identity of the company since they change the owner and improve the quality of the product.
The process was interesting since that I had to find a deep connection between the product and the name ( make sense :P) I mean the factory is located on the map 42° latitude north (Valladolid, Spain) and the heat when is ready to drink is 42°.
The visual on the can is painted by Luis Péres
