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    Increase the awareness, bring more attention and buzz around 2020 Paralympic TOKYO JAPAN. The Paralympic motto is "Spirit in Motion". It was int… Read More
    Increase the awareness, bring more attention and buzz around 2020 Paralympic TOKYO JAPAN. The Paralympic motto is "Spirit in Motion". It was introduced in 2004 at the Paralympic Games in Athens. The Paralympic symbol consists of three asymmetrical crescents, colored red, blue and green, the three colors that are most widely represented in national flags around the world. We hope audiences more focus on Spirit of athletes, not focus on their pass of the story or how are they different. We want to make the symbol alive to represent the stunning view of the spirit in motion. When these three colors merge with each other and flow through, it activates the image as well as our theme One and the Same Spirit.  One disabled athlete may look different from another Olympic athlete,  but they have the same strong spirit in their mind which inspire them to go all-out and thrive for victory. Read Less
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Award - Young Glory - Bronze
TOKYO 2020 Paralympic - One and the same spirit
Campaigns (live Out door digital, poster, social media)\

Are disabled athletes different with other athletes? They are not different. They all have one and the same spirit on their mind. This campaigns we hope audiences will focus more on the spirit of the athletes, rather than on their physical differences. We want to breathe life into the symbol, to represent the stunning view of the spirit in motion.
Objective
Bring more attention and buzz to the 2020 Paralympics in TOKYO, JAPAN.

Solution
The Paralympics motto is Spirit in Motion. We create the graphic spirit for Tokyo 2020.
When its three colors merge with each other and flow in conjunction with each other, it activates the image, as well as our theme of One and the Same Spirit. One Paralympic athlete may look different from another Olympic athlete, but they demonstrate the same strong spirit in their mind, which inspires them to go all-out and strive for victory.
Interactive - Live Out door digital screen
A live outdoor digit screen would attract lots of attention. The spirit power consists of the three colors flowing on the screen and interacting with viewers. When audiences tag their country, their messages will pop up on the digital screen board. The more people tag their countries, the more rapidly the spirit of national pride and solidarity will flow in their respective nations.
Thank you
Thank you