pilot interactive posters campaign
"choose a language; speak to me"
the campaign is focusing on introducing the audience to the functionality of Pilot earpiece; which is translating between users speaking different languages. Users are able to choose the language they want their words to be translated to, through billboards posters with touch screens, speakers, and headphones. The user wears the headphones to speak his language, then the speakers will, eventually translate to the chosen language. The design is simple, minimalistic, and modern. The audience is still left in wonder, for which they will need to check the hashtag #pilot_kit to know more.
