EXPERIENCIAS
Client: Arca Continental
Category: Product, Furniture
Typology: Furniture Collection, Product Collection
Materials: Steel
Category: Product, Furniture
Typology: Furniture Collection, Product Collection
Materials: Steel
Year: 2017
The Experiencias, Comer y Beber project is an integral proposal that evolves one of the traditional consumption channels of Arca Continental, the second largest Coca-Cola bottler in Latin America and one of the most important in the world. By empathizing with the channel’s stakeholders, we sought to transform the consumption ambiance into an experience that stimulates the consumer’s senses, generates emotions, and gives life to the promises given by the brand as part of a strategy that was implemented in more than 670 restaurants in 14 States of the Republic.
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