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A Lebanese university has launched the integrated brand campaign “Thirsty Minds” to encourage creativity and curiosity in their students.
I was asked to design a visual key for all the campaign as a part of university's “Thirsty Minds " series.
To visualize the mysterious and darkness side of curiosity, i used unconventional elements of light, shadows and particles to show that curiosity can be taught, by presenting learning in the form of riddles and mysteries.
Client: University in Lebanon | Department: Biological Sciences | Year: 2017 |
Services: Visual Identity and Print Design | Duration: 3 months |
Project: Thirsty Minds | Designer: KHALED |
