RöCKA
Branding
Röcka is a new fashion brand founded in Italy by women for women. Silvio Girolamo Studio has conceived the brand identity, brand palette and packaging for the brand. The brand identity consists of a simple, clean san serif typographic logotype designed on the Moderat font. The most important characteristic is the adaptability of it on different supports thanks to the letter “k” which is enable to stretch itself in order to join at the edges. The palette is strong, a mixed purple-blue tone and acid yellow. The brand collateral items style is young and essential at the same time and give personality to the packaged clothes.
Photo: Gaetano Giordano
