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    Brand personality and 'tone of voice' kit developed for European launch of Discovery network's female centric channel, TLC.
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Nuw were asked to help make a launch kit for the roll out of the Discovery Network owned US channel, TLC.
 
Discovery Europe wanted to launch the channel with a different 'tone of voice', and a more European sensibility than it's US counterpart. The launch kit, consisting of films and examples of marketing assets, was to be used by regional Discovery networks when they came to launch the channel in their area. This would enable the channel to have the same brand execution across the European region.
 
The European positioning of the TLC brand was very much focused on the life of the modern woman, and the often chaotic, contradictory and multi tasking world of the female target audience for TLC. 
 
As well as designing examples of print, press and marketing materials, Nuw aslo produced a number of sales and marketing films, including the 90 sec stop frame film "A Day In The Life.." which was awarded a Silver for Best Marketing Film at the Promax/BDA World awards.
"A Day In The Life..." Promax Silver for Best Marketing Film
Press examples
 
 
 
 
 
Poster examples
 
Marketing assets