University Strategy as an Infographic Poster
FHNW Hochschule für Wirtschaft (School of Business), 2017
The direction of the University of Applied Sciences Northwestern Switzerland has developed extensive strategy documentation in a participatory process, dealing with the orientation of the university and those involved until 2025.
Our task was to engage busy academic staff in thinking about an abstract and still remote strategy. The relevance of the document was to be made clear, with the possibility to delve deeper into the topic. It was a challenge to interpret the essence of this complex document and convey it in an understandable and appealing way. We chose to create an A2 folding poster as a supplement to the detailed strategy document. The poster was presented by the principal of the university at a major event and handed out to the staff.