Gala Alfaparf MIlano 2017 / director, producer

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Alfaparf Milano 2017 Gala, the early show of the biggest European distributor of professional hair dyes and products. Services included coming up with a concept for integrating each collection presentation into a whole, bringing on a stage a multitude of different aesthetics, fitting everything into a 5 hour marathon of performers coming on and off the stage. We kept everything digital, without any classic branding on or near the screen (Gobo projections instead of banners), and concentrated on sound, light and video design to achieve our approach.