A minor university project, in which the brief asked us to make a 'naff' brand or servicem'cool.' I chose chicken takeaway chain Chicken Cottage. The chicken takeaway market is overcome with an overly American appearance, with almost every small chain trying to imitate the market leader KFC.
The new identity embraces the british origins and takes the chainin a new direction to other fast food restaurants. The new identity takesinfluence from english cafes, the welcoming nature of coffee shopsand plays on the images conjured by the word ‘cottage.’