The question is simple: do you dare?
In early 2015, the all-new Audi TT was unveiled in Hong Kong. The all-new Audi TT embraced a whole new design language, manifested in its slick exteriors and advanced technology. The premise of the global advertising campaign was simple: life can be a thrilling adventure – You Dare or You Don’t.
To drive home this message in a localized manner, my team and I came up with an immersive experience that would replicate the excitement of driving the Audi TT. We shot footage with a drone crusing around Hong Kong. Once users visit the campaign site, they will experience an exciting ride around iconic streets of Hong Kong while seemingly suspended in mid-air. During the ride, they can find out more about the many features of the new Audi TT.
To drive home this message in a localized manner, my team and I came up with an immersive experience that would replicate the excitement of driving the Audi TT. We shot footage with a drone crusing around Hong Kong. Once users visit the campaign site, they will experience an exciting ride around iconic streets of Hong Kong while seemingly suspended in mid-air. During the ride, they can find out more about the many features of the new Audi TT.
Client
Audi Hong Kong
Date
2015
