Project Description:
Voices of Expression was my Senior Capstone project. The prompt was an open-ended case study on a topic of importance to myself. This campaign's purpose is to raise awareness to the importance of self-expression in how it's key to forming one’s identity. The goal is to inspire young people to embrace themselves through means of finding their voice. This content is a series recorded interviews that give personal accounts and responses to self-expression.
Mission/Goal:
This campaign's purpose is to raise awareness to the importance of self-expression in how it's key to forming ones identity. Our goal is to inspire young people to embrace themselves through means of finding their voice.
Visual Audit Board
Process
Experiences:
Satisfaction of a job well done.
Summertime at the lake.
Building a bonfire with your closest friends.
Adjectives:
Vocal
Apparent
Fluid
Personal
Expressive
Digital Logos
Fonts
Color Palette
Final Branding